ORIENT ELECTRIC
Orient Electric is an Indian multinational electrical equipment manufacturer , based in New Delhi and part of CK Birla Group. The company got founded in the year 1954 i.e. 67 years ago. It is one of the leading consumer electrical brands in India selling Fans, lights , home appliances and switch gears . It is the largest manufacturer and exporter of fans in India with more than 60% share in exports.
The company’s vision is “ spreading Happiness by Smart Application of Technology”. The mission of the company is to make customers happy by consistently providing smart electrical solutions through innovation , world class manufacturing practices , knowledgeable and customer oriented distribution network , highly responsive after sales service and engaged employees.
Orient Electrics deals with a wide range of products namely – ceiling fans , exhaust fans , room heaters , water heaters , professional lighting , LED lighting, LED lamp and tubes , home appliances like : mixer , grinder, electric toaster , electric hand mixer , etc.
The CSR Vision of the company is “ through sustainable measures , actively contribute to the social, economic and environmental development of the community in which the company operates ensuring participation from the community and thereby creates value for the nation”. The company is actively involved in betterment of the society by innovatively support them through program designed in the domains of education , health , environment , disaster management , etc.
The company received the Superbrand status for lighting for the first time in 2021. It also received The economic Times Best Brand 2020.
Their shareholding pattern consists of Promoters and Promoters Group having 38.48% of shares , Public having 30.37% shares followed by DII’s having 22.35% shares and FII’s having 8.80% shares.
